Is social media just the “latest thing”?
Social media and the way people share via internet is here to stay. Companies are constantly coming up with new and innovate ways to allow people to share their information, so the only unknown is what new and innovate connectivity is to come. If you still aren’t convinced, consider the following:
How do I connect with my customers via social media?
Remember the 4P’s of marketing? Today’s companies must consider what is being termed the 4 C’s. Businesses must create relevant content that is delivered in an appropriate context to their audience. In addition companies must make lasting connections with people, products and brands in which they create their own community. The ultimate take way in grasping social media, is to understand it’s not about trying to force advertisements or products into the faces of your customers. It’s about connecting with your customers, addressing their needs, building trust, relationships and an overall feeling of being a part of an experience. The more engaged you are with your customers, the better everyone feels about your customer experience.